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Google Analytics stats from the Atlassian documentation wiki

A while ago Susan Grodsky dropped a comment on my blog, asking me to write something about Atlassian’s experiences in allowing users to comment publicly on our documentation. I’ve been gathering some information for such a post. But first, I thought, it would be useful to know a bit about the traffic that our documentation wiki receives. So here we go.

I’ve been delving into Google Analytics to gather some stats about the number of visitors to our documentation. In a follow-up post, I’ll take a look at the comments people have posted on the documentation pages in the same period of time.

A bit about our documentation wiki

We write and publish all our documentation on a single Confluence site: confluence.atlassian.com, fondly known as CAC. It hosts the documentation for all our products: JIRA, Confluence, Crowd, FishEye, Crucible, Bamboo, JIRA Studio and more.

Each product has its own documentation “space”. Most products in fact have a number of spaces, one for each major release of the product. If you go to the wiki dashboard and scroll down, you’ll see the list of spaces on the left-hand side of the screen.

And yes, the documentation for the Confluence product is hosted on Confluence itself. 🙂 So, the Confluence documentation space is just one of the spaces on the documentation wiki at confluence.atlassian.com.

I’ll give some stats for the wiki as a whole. Then we’ll look at one single space, the documentation for the Confluence product itself.

Below: Stats for the entire wiki over 6 months, from 14 July 2010 to 14 January 2011

Google Analytics stats from the Atlassian documentation wiki

6 months from 14 July 2010 to 14 January 2011

  • Number of visits: 3 308 866
  • Number of page views: 11 037 412
  • Number of visitors: 1 798 667 (not shown on the screenshot)

Below: Stats for the entire wiki over 1 week, from 7 to 14 January 2011

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

  • Number of visits: 157 312
  • Number of page views: 540 488
  • Number of visitors: 99 329

Below: Top content across the entire wiki over 1 week, from 7 to 14 January 2011

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

Below: Traffic sources for the entire wiki over 1 week, from 7 to 14 January 2011

Google Analytics stats for the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

  • Direct traffic: 22.7%
  • Referring sites: 23.56%
  • Search engines: 53.04% (mostly Google)

Traffic sent from ffeathers to the Atlassian docs

Curiosity grabbed hold here: I wondered how much traffic my own blog had sent to our documentation wiki. So I had a look…

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

The above screenshot shows that ffeathers triggered 1 356 visits to the documentation wiki over 6 months. And over a week:

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

It seems that ffeathers accounted for 0.06% of the visits to the documentation site. Peanuts, maybe, but still interesting. 🙂

Below: More about the visitors to the wiki over 1 week, from 7 to 14 January 2011

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

  • Number of visits: 157 312
  • Number of unique visitors: 99 329
  • Number of page views: 540 488
  • Most popular browser by far: Firefox

Below: Stats for the documentation for a single product, Confluence, over 1 week, from 7 to 14 January 2011

Let’s take a look at just one space in the wiki: the “DOC” space, containing the documentation for Confluence.

Google Analytics stats from the Atlassian documentation wiki

Google Analytics stats from the Atlassian documentation wiki

  • Number of pages viewed during that week: 1 793
  • Number of page views: 99 310
  • Number of unique page views: 78 037
  • Average time on page: 2 and a half minutes
  • Bounce rate: 52.92% (these are people who just read the one page they landed on, and then left without going elsewhere on the site)

Wrapping up for now

Google Analytics is pretty cool. As you can see from the screenshots, there’s a lot to learn from the information it gives. I hope you’ve enjoyed this brief glimpse into GA and into the number of hits our documentation wiki receives. In my next post, I’ll take a look at the comments we get on the Confluence documentation space (DOC) in particular.

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