Liquid content at Tekom tcworld 2012
I’m attending Tekom tcworld 2012, in Wiesbaden. Chris Laska is presenting a session called “The Business Case for Mastering Liquid Content”.
This is the blurb that Chris wrote for his session:
Corporations are faced with big challenges regarding structuring and managing content and customer’s expectations as to documentation are shifting. Imagine a personalized web experience, for each unique user, based on live multidimensional profiling. Content becomes liquid (immediate, flexible and pliable) and flows into a delta of output channels (print, web, app, social). How to truly understand user needs and improve the user experience? Which effective technology and performance management enablers are out there? Discover all this in Blondé’s business case for mastering liquid content.
What is liquid content?
The number of documents, document types, versions and variants keep proliferating. Keeping a single source of truth is difficult. In addition, the number of languages you have to translate the content into keeps growing.
The solution is liquid content.
We don’t know what the future is going to bring. The key is to keep your information in a content platform that is open source and can change as your needs change.
Acquiring a content management system (CMS)
Do you make your own CMS, buy it, or outsource it? Chris recommends outsourcing to a partner that will maintain the platform and manage all the documents. The idea is that his company (BLONDÉ) will supply a platform that is flexible and remains up to date. Outsourcing eliminates IT and infrastructure costs. All you need to do is create the content.
Content management services
Chris took us through the advantages of content re-use, and of a single repository of content accessed by all authors.
Chris walked us through a case study of the CMS solution that his company has provided to Mitsubishi Motors.
In the past, Mitsubishi had multiple solutions for separate vendors. The same work was done many times, and the manuals were taking far too long to create.
Now, with the CMS, there’s a central solution. Translation, publication and lead time are improved. The manuals have become a lot smaller. (Taking up less space in your glove box!) There’s reduced confusion, and savings in production and translation. The automated publishing is so much faster than before, resulting in Mitsubishi being able to make last-minute changes when necessary.
Mitsubishi has plans for the future, using the capabilities of the new CMS. For example, they may move to a completely digital system that will exist within the communication system of the car. No more printed manual required.
This was a really short presentation. I get the feeling that Chris was preaching to the converted, and we would have appreciated more detail. It was interesting to see how the CMS changed Mitsubishi’s processes, but perhaps any CMS could have done the same.